Giving Away the Farm

That is what alot of people thought I was doing by offering a Boot Camp Instructor Certification Class around the country. They thought that I might give away too much and then they could just go out and start a boot camp. Wouldn't that cause more competition?

And in fact that was a question I received in my training class last night. Last night I offered the first ever nationally accredited Outdoor Fitness Boot Camp Instructor Training class. And yes, those people could one day be (and in fact currently are) my competition. And yes, by training them they can compete better. But better compeition is what the outdoor fitness boot camp industry needs.

I want fitness professionals to offer SAFE and effective workouts. I want to stop hearing the a client got hurt doing someone else's boot camp workout. That makes me sad. I want some real competition head to head. That makes me better. That makes our company better and it makes boot camp a more long term valid form of fitness in the eyes of the general public. Then when I win, which I will, I REALLY WIN. I just don't get it by default.

Now I am not really giving away the farm. But when I was a little girl, my dad taught me a very valuable lesson in business. Always smile when you don't like how something is going or when you don't like a person. Keep your "enemy's" close and in fact, embrace the challenge that they bring to you by showing them that you are a kind, generous person. Get to know your competitors, laugh with them and give them just enough information to be dangerous, but not enough information to hurt you. And that is what I am doing. I want the level of fitness instruction to increase in this country. I want fitness professionals to start operating like business professionals and not just former jocks and bodybuilders with nothing else to do.

Last night, I met quite a few potential leaders (although none quite as good as my instructors). They were very anxious to learn. They were eager to see how it was done right. Because The American Boot Camp Company is doing it right. Last night, I have never been more proud of the hard work that has gone into our company. So to all my volunteer instructors, all my paid instructors, all my kickboxing, interval and core instructors, and especially Tara and Chris G. - Thank you for helping to make TABCC an awesome company. And a special thanks to my dad for teaching me to be a leader through example.