Who believes in instant gratification?

Every year I close my outdoor operations down in January and people normally assume that is because it is too cold even in Atlanta to run outside fitness. But that is not really it. It has more to do with the type of client I want to attract. My ideal client knows that they need extra motivation and knows that they need support, but doesn't make "resolutions".

So in a world of "get fit quick", my company promises "results in 30 days". But doesn't that mean I want those clients seeking instant gratification? No! Because the kinds of results that I am promising are those that lead to long term changes to a person and help them to find a perminant path to fitness and health success. More energy. Glowing skin. A general sense of health.

But will they also SEE results. You know - weight loss?

If they follow my plan, yes. They will see that and more. They will see a perminant increase in their energy which will allow them to do more, experience more and both look AND feel better.

By eating healthy and exercising regularly, they can fight of multitudes of health issues and they can set an example in their community. But they can't always do it alone - which is why independant operators, like myself, look for clients that are not seeking instant gratification, but rather those that want to make a long term change.