A GREAT Day for The American Boot Camp Company

Dear Chris, Sean, Joe, Natalie, Ofer, Heather and Suzanne,
My sincere thanks to each of your for an amazing team effort at this mornings record setting workout. I want to share with each of you that this morning you each got to take part in a personal victory for me. Many years ago when TABCC was only a twinkle in my eye and where we are today was only a dream, I saw Atlantic Station and the “butterscotch bridge” and the concept of Urban Boot camp in Atlanta as a way to reach a huge number of people and show them that fitness is an option for the average person. The idea that a large group of people from many different backgrounds could come together and get in shape with the beautiful Atlanta skyline in the background and the hope of development in the air is something that I have always hoped could happen in our great city, as it does in New York, San Francisco and LA.

This morning, July 20, 2009, in the humid setting of summer in Atlanta, a team of instructors from four different locations, a group of people from six different boot camps and many people that have never experienced our company came together to show Atlanta that my dream was possible and is happening! As we counted down our final stretches at the end of the workout and that beautiful sound of “a group” echoed throughout the streets of Atlantic Station, you could almost hear a new era of outdoor fitness in Atlanta – Urban Boot Camp. A change from dependence on grassy fields and a new challenge for the many people in midtown that have already experienced boot camp at Piedmont Park. So thanks, Sonja, for having the guts to take Midtown into its rightful position in our organization. Thanks also to Sean for stepping up and taking on a very intimidating role. And thanks to everyone that worked together as a team this morning to show a group of 50 people that The American Boot Camp Company is back in Midtown and here to stay! Not a person would have known that the team of 8 instructors didn’t workout together every day, which makes me so proud!

In a time when everyone is struggling with bills, hustling to keep their jobs, and small businesses working day and night to keep their doors open, today was a sign of hope that with hard work, dedication and a positive outlook you can make your dreams come true and reach your goals. And after all, that’s what we are really about right – “Give us 30 days and we will help you reach your goals”. It might have taken more than 30 days, but we can check one of my goals off today!

Thanks for being part of it!